Baxter

The first grooming series specially for men, was launched in Beverley Hills in 1965. It was the first range to include products such as skin toner, night cream, under-eye concentrate, soap rich in vitamins and shaving cream. In the 1970s, Finlay Baxter succeeded in impressing Hollywood with the series: it became the brand of choice for the man about town. Since 2000, Jean-Pierre Mastey has determined the future of the exclusive brand. It shines in a new design, offering excellent products with further developed care formulae for all skin types. Intelligent Skincare from Baxter embraces high-tech solutions for anti-ageing, shaving, cleansing and grooming.