Mr Schulz, since you took over management of MÜHLE's store in Berlin 14 months ago, sales have increased noticeably. What is the secret of your success?
I'm not into self-congratulation. The answer is most likely that I love my job. I love communication, I love to tell the story behind a product, especially if the story is such an amazing one when it comes to MÜHLE products. I was on fire with enthusiasm from day one.
Does it really require a lot of communication?
Absolutely. Complex products have to be explained, high-end quality needs to be explained. Especially in times of a rather confusing Internet trade, it is essential to point out clearly why a product costs what it costs.