GUIDELINES FOR EVERYDAY LIFE: BLOGGERS TURNED THE IDEA INTO A LIFESTYLE
What scientists with complex and substantiated statements and activists with stern appeals couldn't achieve was managed effortlessly by a group of young women, namely motivating people to change their lives. It was only thanks to successful bloggers with a high potential for identification that Zero Waste became a hip lifestyle. In a likeable and approachable way, women like Kathryn Kellogg of "Going Zero Waste" and Ariana Schwarz of "Paris To Go" let others share in their everyday lives, from shopping withtote bags and jars with screw-on lids to using make-up with cacao powder. The most well-known German Zero Waste blogger, Shia Su of "Wasteland Rebel" fame, describes what inspires her thus: "I want to be part of the solution, not the problem."
RESEARCH REQUIRED: NEW MATERIALS
In 1907, the Belgian chemist Leo Hendrik Baekeland developed a method that turned phenolic resin into a versatile and durable material - Bakelite was the first synthetic material to be industrially manufactured. The successors of this remarkable innovation have turned out to be one of the biggest challenges facing our planet. Synthetic materials are non-bio-degradable, difficult to recycle and often poisonous. As they cannot be got rid of without being replaced - after all, they arepart of many products, from toys to artificial hip joints - alternatives have to be found.
There's actually quite a lot going on here: disposable plates made of bamboo and wax-coated cloths to replace clingfoil are on the market already. Various start-ups are tinkering with sustainable foil made of cellulose, alga, agrarian remnants and the leaves of the areca palm. Styrofoam could be replaced by foam made of mushrooms or bioplastics made of lactic acids. Water-soluble food packaging, as developed by the company Monosol, could be very useful.