30 Grad - The MÜHLE Magazine

The 30 Grad magazine is published semi-annually and illuminates the cosmos of MÜHLE.

We named the 30 Grad Magazine after the angle at which you should shave with your wet razor. Just as the morning ritual of shaving is a short break, the reading should also encourage you to take a pleasurable break.

Subscribe to the 30 Grad magazine for free and read it at home

The fragrance mixers of the Medicis

(Issue 2/2018)

Elixirs, balms and secret ingredients: Founded in 1612, the Officina Profumo Farmaceu­tica di Santa Maria Novella in Florence is one of the world´s oldest cosmetics companies. Eugenio Alphandery put the former monastery pharmacy on the map worldwide. He relies fully on the quality of the products and sometimes on the intercession of prominent clients.

See the photo report

"Mediocre? Never!"

(Issue 2/2019)

Swiss creative director Beda Achermann propagated his style with the Men's Vogue in the mid 80s. Ever since then, everything he has touched is considered to be art. Today, he runs a creative studio in Zurich that does everything, from ads for tights to fashion magazines, and generally focuses on the finer things in life. 

Read the Interview

The MÜHLE ABC

The basic concepts of shaving explained

How is shaving soap properly lathered? What are the properties of shaving brushes with badger hair compared to synthetic ones? And what was the significance of shaving in the past?

A continuously updated article

Selected articles from the 30 Grad Magazine

The 30 Grad magazine is published semi-annually and illuminates the cosmos of MÜHLE.

Subscribe to the 30 Grad Magazine for free and read it at home