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30 Grad as an online magazine

Seven years ago, we launched 30 Grad as a print magazine – and saw it as a platform from the outset. 14 issues later, this platform is now also available online.

We’re delighted to be able to share some great news with you today: effective immediately, our 30 Grad magazine is now also available online.

We launched the 30 Grad magazine seven years ago because our MÜHLE brand is more than just the products you end up seeing in the shops. There’s a lot we want to tell you about, also above and beyond our in-house topics such as our collection, new collaborations and our manufacturing processes. That’s why, from the outset, we also saw 30 Grad as a platform – for topics, people and companies that fascinate us, whose values we share or whose products we appreciate. The time has come to develop this platform idea further. To enable you to share in our world on a more regular basis and to make it possible for us to respond more quickly to topics. And, above all, to enter into a direct dialogue with you.

Get in touch with, if you come across people, companies or trends you want to learn more about in the 30 Grad magazine. Alternatively, feel free to comment on our topics on Instagram. We’d be happy to hear from you regularly in the future.

Selected articles from the new digital 30 Grad magazine:

“TikTok was the first platform that made sense to me”

Elliot Forbes, hair and grooming specialist from London, worked in the Treatmentspace at the MÜHLE Store in Carnaby for four years. In 2019, he became a TikTok star with a video about hair trends. He now has 9.7 million followers there. A conversation about the platform, unexpected fame and Elliot’s plans for the future.

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“Gardening is balm to my soul”

During the coronavirus lockdown, MÜHLE CEO Andreas Müller got serious about his passion and planted a 600 m2 vegetable garden and a 4,000 m2 orchard. How gardening helps him in his everyday life.

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Cosmetics from the cabinet of curiosities

With their cosmetics brand Officine Universelle Buly, Victoire de Taillac and Ramdane Touhami combine antique decor with modern science. And in doing so, they’re causing a stir around the world.

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Greasy Italy

In the column series “Pretty masculine”, alternating authors write about big issues and offer little anecdotes about beauty. In this instalment, Lenz Koppelstätter confesses his love for greasy hair – and attributes this to his Italian origins.

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Rolls-Royce of the seas

The wooden boats by Riva are the epitome of elegant marine locomotion – visiting their most gifted restorer on Lake Como in northern Italy.

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The Lord of the Rings

Invented around 1800, the woodworking technique practised by wheelwrights gave a boost to toy production in the Ore Mountains. Today, machines are faster. Only Christian Werner still works the old-fashioned way. A visit to a workshop in the Ore Mountains.

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